Privacy Policy
1. Introduction
This Privacy Policy describes how IRV, Inc., doing business as IRV.COM (“IRV.COM,” “we,” “our,” or “us”), collects, uses, shares, and protects personal information when you visit our website at irv.com (the “Site”), purchase products from us, communicate with us, or otherwise interact with our business. By using the Site or providing us with personal information, you agree to the practices described in this Privacy Policy.
This Privacy Policy is incorporated into our Terms of Service by reference.
2. Information We Collect
We collect personal information from three sources: (a) information you provide directly; (b) information collected automatically through the Site; and (c) information received from third parties.
2.1 Information You Provide Directly
- Account and contact information: name, postal address, email address, phone number, account username and password.
- Order information: products purchased, billing and shipping addresses, order history.
- Payment information: payment card details, bank account details for wire/ACH (in most cases collected and processed directly by our third-party payment processors; we receive transaction confirmations and limited identifiers).
- Identity verification information: where required to comply with anti-money laundering (“AML”), “know your customer” (“KYC”), and tax-reporting obligations, we may collect government-issued identification numbers (such as a driver’s license number, passport number, Social Security Number, or Taxpayer Identification Number) and supporting documentation.
- Communications: information you provide when you contact customer service, submit a wholesale application, request a quote, or respond to a survey.
- Marketing preferences: opt-ins and opt-outs for email or text marketing.
- Custom product submissions: artwork, designs, logos, images, or other content you submit in connection with custom-minted products.
2.2 Information Collected Automatically
When you visit the Site, we and our service providers may automatically collect:
- Device and browser information: IP address, device type, operating system, browser type and version, screen resolution, and language preferences.
- Usage information: pages visited, time spent on pages, links clicked, search terms used on the Site, referring URL, and session date and time.
- Approximate geolocation derived from IP address (not precise geolocation).
- Cookies and similar technologies: see Section 7 for more information.
2.3 Information from Third Parties
We may receive information about you from third parties, including:
- Payment processors and fraud-prevention vendors (e.g., transaction outcomes, risk scores).
- Identity verification and AML/sanctions-screening vendors.
- Shipping carriers (delivery and tracking information).
- Analytics, advertising, and marketing platforms (aggregated and pseudonymized data about Site visitors).
- Wholesale or business partners that refer customers to us.
The categories of personal information we collect under California law are summarized in the following table:
| Category of Personal Information | Examples |
|---|---|
| Identifiers | Name, postal address, email address, phone number, IP address, account username, customer ID, government-issued ID number (driver’s license, passport) |
| Financial Information | Payment card information (processed by third-party processors), bank account information for wire/ACH (processed by third parties), order amounts, billing history |
| Tax & Reporting Information | Social Security Number or Taxpayer Identification Number, when required for IRS Form 8300, Form 1099-B, or W-9 collection |
| Commercial Information | Products purchased, products viewed, transaction history, returns, customer service interactions |
| Internet/Network Activity | Browsing history on the Site, search history on the Site, interactions with advertisements, device information, browser type, referring URL |
| Geolocation Data | Approximate location derived from IP address (not precise geolocation) |
| Inferences | Customer preferences, characteristics, behavior derived from the above categories |
| Custom Product Submissions | Artwork, designs, logos, images, or text you submit for custom-minted products |
3. How We Use Personal Information
We use personal information for the following business and commercial purposes:
- Order fulfillment: to process, ship, and confirm your orders, including communicating with payment processors and shipping carriers.
- Customer service: to respond to inquiries, complaints, and support requests.
- Account management: to create and maintain your account, authenticate access, and provide account-related notices.
- Compliance and legal obligations: to comply with applicable laws and regulations, including AML, KYC, sanctions, and tax-reporting obligations such as IRS Form 8300, Form 1099-B, and W-9 collection.
- Fraud prevention and risk management: to detect, investigate, and prevent fraudulent transactions, unauthorized access, and other harmful activity.
- Marketing and communications: to send marketing emails or text messages where you have opted in, and to send transactional notices.
- Site operation and improvement: to operate, maintain, and improve the Site, develop new products and features, and analyze usage trends.
- Custom product production: to design, manufacture, and deliver custom-minted products you commission.
- Business transactions: to evaluate or carry out a merger, acquisition, financing, sale of assets, or other business transaction.
- Legal claims: to establish, exercise, or defend legal claims.
4. Legal Basis for Processing
We process personal information based on one or more of the following: performance of a contract with you (such as fulfilling your order); compliance with our legal obligations (such as tax and AML reporting); our legitimate business interests (such as fraud prevention, security, and improving our Site); and your consent (such as for marketing communications), which you may withdraw at any time.
5. How We Share Personal Information
We share personal information in the following limited circumstances:
- Service providers: with third-party vendors and service providers that perform services on our behalf, including payment processors, shipping carriers, identity-verification vendors, AML/sanctions-screening vendors, fraud-prevention vendors, IT and hosting providers, customer-relationship-management providers, marketing and email providers, and analytics providers. These service providers are contractually obligated to use personal information only to provide services to us.
- Government authorities and law enforcement: to comply with legal obligations, such as filing IRS Form 8300 for cash payments aggregating $10,000 or more, filing IRS Form 1099-B where required, responding to subpoenas, court orders, or other lawful requests from government authorities.
- Business transfers: in connection with a merger, acquisition, reorganization, sale of assets, financing, or bankruptcy. We will notify you of any such transfer and any choices you may have.
- Professional advisors: with our attorneys, accountants, auditors, and insurers as needed to operate our business.
- With your consent: for any other purpose disclosed to you at the time of collection or with your consent.
We do not sell your personal information for monetary consideration. See Section 9 for additional information about California residents’ rights and our use of cross-context behavioral advertising.
6. Custom Product Submissions
If you submit artwork, designs, logos, images, or text in connection with a custom-minted product, we use that content solely to design and produce the requested product. We retain a copy of customer-submitted content as part of our production records and for product authentication purposes. You represent that you have the necessary rights to submit such content, and you grant IRV.COM a limited license to use the content for these purposes as set forth in our Terms of Service.
7. Cookies and Similar Technologies
The Site uses cookies and similar technologies (such as pixels, web beacons, and local storage) for the following purposes:
- Strictly necessary cookies: required for the Site to function (e.g., maintaining your shopping cart, login session, and security).
- Functional cookies: to remember your preferences and provide enhanced features.
- Analytics cookies: to understand how visitors use the Site so we can improve it (e.g., Google Analytics 4 or similar).
- Marketing cookies: to deliver relevant advertisements and measure their effectiveness, where you have consented.
You can control cookies through your browser settings. Most browsers let you refuse cookies or alert you when a cookie is being set. Disabling certain cookies may affect Site functionality.
When you first visit the Site, you will see a cookie consent banner that lets you accept all cookies, reject non-essential cookies, or customize your choices by category. You can revisit and change your consent at any time by clicking the consent icon that appears in the lower-left corner of the Site.
8. Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Specific retention periods depend on the type of information and the applicable legal or business requirement, including:
- Order and customer records: typically retained for seven (7) years after the last transaction for tax, accounting, and audit purposes.
- AML and KYC records: retained for at least five (5) years after the date of the transaction or account closure, as required by the Bank Secrecy Act and FinCEN regulations.
- Marketing data: retained until you opt out or for a reasonable period after your last interaction with us.
- Site analytics data: typically retained in pseudonymized form for twenty-six (26) months.
When personal information is no longer needed, we securely delete or de-identify it.
9. California Residents — CCPA / CPRA
If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA”), provides you with the following rights:
- Right to know: you may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business or commercial purposes for collection, and the categories of third parties with whom we share personal information.
- Right to delete: you may request that we delete personal information we have collected from you, subject to certain legal exceptions (including AML, tax, and fraud-prevention obligations).
- Right to correct: you may request that we correct inaccurate personal information we maintain about you.
- Right to opt out of sale or sharing: we do not sell personal information for monetary consideration. To the extent any of our analytics or advertising activities constitute “sharing” for cross-context behavioral advertising under the CCPA, you may opt out by emailing [email protected].
- Right to limit use of sensitive personal information: you may request that we limit our use of sensitive personal information (such as government identifiers used for AML/KYC) to the purposes specifically permitted under the CCPA. We use such information only for permitted purposes.
- Right to non-discrimination: we will not discriminate against you for exercising any of these rights.
To exercise any of these rights, contact us at [email protected] or 417-744-9999. We will verify your identity before responding to a request, and we will respond within the timeframes required by law. You may also designate an authorized agent to make a request on your behalf in accordance with the CCPA.
10. Other U.S. State Privacy Rights
Residents of certain other U.S. states (including but not limited to Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and Montana) may have rights similar to those described in Section 9 under their respective state privacy laws. To exercise these rights, contact us at [email protected]. We will verify your identity and respond within the timeframes required by the applicable state law. If we deny a request, you may have the right to appeal in accordance with the applicable state law.
11. Visitors and Customers Outside the United States
IRV.COM is based in the United States and the Site is intended for users located in the United States. If you access the Site or purchase products from outside the United States, your personal information will be transferred to, stored, and processed in the United States. By using the Site, you consent to the transfer of your information to the United States. We do not knowingly market to or solicit customers in jurisdictions where doing so would violate local law.
12. Children’s Privacy
The Site is not directed to children under 18 years of age, and we do not knowingly collect personal information from anyone under 18. If we learn that we have collected personal information from a person under 18, we will delete that information promptly. If you believe we have collected information from a child under 18, please contact us at [email protected].
13. Information Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, and destruction. These measures include encryption of payment-card data in transit, restricted access to systems containing sensitive information, employee training, and vendor due diligence. However, no system is completely secure, and we cannot guarantee the security of any information transmitted to or stored by us.
14. Do Not Track Signals
Some browsers transmit “Do Not Track” signals. Because there is no industry standard for how to interpret these signals, the Site does not currently respond to Do Not Track signals. You can manage cookies and other tracking technologies as described in Section 7.
15. Third-Party Links and Services
The Site may contain links to third-party websites and services. This Privacy Policy does not apply to those third-party sites, and we are not responsible for their privacy practices. We encourage you to read the privacy policies of any third-party site you visit.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated Privacy Policy on the Site and update the “Last Updated” date at the top. If we make material changes, we will provide additional notice (such as by email or a prominent banner on the Site). Your continued use of the Site after the effective date of the updated Privacy Policy constitutes your acceptance of the changes.
17. Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact us at:
IRV, Inc. (d/b/a IRV.COM)
Attn: Privacy
P.O. Box 323
Ozark, MO 65721
Email: [email protected]
Phone: 417-744-9999